Lucky Craft produces a huge variety of crankbaits, jerkbaits, and topwaters.


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  1. Lucky Craft LV-500

    Lucky Craft LV-500

    Starting at: $15.99

    The Lucky Craft LV-500 is a premium lipless crankbait designed for fast power fishing. It features brass and glass rattles that create a unique, loud, and interesting sound to big curious bass. The LV-500 weighs in at 3/4 oz., is 3 inches long, and casts like a bullet. Burn this bait back to the boat at depths of 1 to 3 feet or let it sink and search for schools at depths of 10 to 15 feet. The LV-500 features a tight vibrating wobble and sinks with a distinct nose down posture.

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  2. White Shad

    Lucky Craft LC Series Squarebill Crankbaits

    Starting at: $6.99

    The Lucky Craft LC Series Squarebill Crankbaits are one of the first high quality plastic Squarebills ever made! The LC Series are high floating, durable crankbaits that are highly effective when fished in cover! The squarebill helps the bait to deflect off plants, rocks, and debris, drawing attention and strikes! These are highly effective crankbaits that you will want to have in your tackle box!

    LC 1.5 - 2" long, 1/2 oz., max diving depth: 3-4 feet
    LC 2.5 - 2 3/4" long, 5/8 oz., max diving depth: 4-5 feet

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  3. Lucky Craft Lightning Pointer

    Lucky Craft Lightning Pointer

    Starting at: $9.99

    Lucky Craft has continuously been producing high quality world-class jerkbaits such as the Pointer, Live Pointer, Slender Pointer, Flash Pointer and much more. To celebrate their US development 25th anniversary, Lucky Craft has created another powerful jerkbait to be added to your collection - the Lightning Pointer. As it is said in its name, it has an extremely fast beginning action and incredible casting distance like lightning! From these 2 major features, imagine the amount of bites you will get!

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  4. Aurora Black

    Lucky Craft Pointer 128

    Starting at: $19.99

    The Pointer 128 has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water.

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  5. Lucky Craft Pointer 100

    Lucky Craft Pointer 100

    Starting at: $15.99

    The Lucky Craft Pointer 100 has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. Learn More
  6. Lucky Craft Pointer 78

    Lucky Craft Pointer 78

    Starting at: $15.99

    The Lucky Craft Pointer 78 has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. The Pointer 78 is 3" long and weighs 3/8 oz.

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  7. Lucky Craft Pointer 78XD
  8. Lucky Craft Staysee 90SP

    Lucky Craft Staysee 90SP

    Starting at: $15.99

    The Lucky Craft Staysee 90 SP is a very special bass attracting jerk-bait. Unlike many jerk-baits that are ripped across the surface of the water, this bait is fished 8-10 feet below the surface with a perfect nose-down and suspend retrieve. The STAYSEE 90 SP is equipped with a unique combination of rattles, which create the gravity suspending action and permits long casts. The STAYSEE 90 SP is 3.5 inches long and weighs 7/16 oz.

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  9. Ghost Minnow

    Lucky Craft Slender Pointer 97MR

    Starting at: $17.99

    Lucky Craft’s new Slender Pointer 97MRrepresents Lucky Crafts continued dedication to listening to the needs of our customers. Smallmouth fishermen around the country have been requesting a more slender version of our Original Pointer Minnow. With the new Slender Pointer Lucky Craft has answered their requests. The new Slender Pointer from Lucky Craft is available in three great fish catching sizes, the Slender Pointer 97, Slender Pointer 112 and the Slender Pointer 127. Smallmouth Bass are known to slash at a jerk bait, so to increase the hooking ratio, these baits feature three razor sharp Diaiichi treble hooks. This means wherever a fish hits this bait, it will get hooked. These three new baits feature Lucky Crafts patented weight transfer system, so even in the wind they cast like a bullet. Like all of Lucky Crafts suspending jerkbaits, the new Slender Pointers will suspend perfectly horizontal in the water, and will stay there no matter how long you pause them. The action of these new baits has also been changed to appeal more to the smallmouth fisherman. These new baits feature a more erratic side-to-side action that will drive fish wild. Both sizes of the new Slender Pointer will run 3-4 feet deep, and are available in 26 different color options to match any fishing condition. This is just another example of Lucky Crafts continuing mission to produce the most technologically advanced fishing lures on the market.

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  10. Lucky Craft Flash Pointer

    Lucky Craft Flash Pointer 115

    Starting at: $15.99

    The Flash Pointer 115 comes to us from Lucky Craft as the latest model in their ever popular jerkbait series.  Just when you thought the jerkbait was all it could be, Lucky Craft took it to the next level with this tournament winning design.  Especially effective in the 3 to 5 foot range, with a slow-floating  and erratic action that will serve you well in these depths and various shallow water situations.  The Flash Pointer combines the characteristics of the pointer and the flash minnow.  The weight transfer system allows long casts, but also makes the bait point up, then down then up as you pause it between jerks.  This unique feature gives you not only a side-to-side action, but an up and down action as well for an over-all increased erratic presention.  It is 4-1/2" in length and 2/3 oz.

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