The Strike King KVD Square Bill Crankbait is a bass lure that shows us a few new tricks. Every good crankbait fisherman knows the importance of being able to deflect your lure off of cover to entice strikes. That's where the square bill comes in, plus the erratic, wandering action that give this bait that realistic fleeing action. Designed by Legendary professional Bass Angler Kevin Van Dam for shallow water cranking and suspended bass in deeper water, this is a must have for your tackle box. This is a silent crankbait with no rattles, which means you won't be spooking fish.