The G.Loomis Deep Flex Crankbait Rods are designed with a slow taper and soft flex to allow lures to wobble and vibrate even better in order to entice fish. This newer 2010 design provides a much slow taper and softer flex. These Deep Flex rods are designed with the "forgiveness" commonly found with a fiberglass rod, but they are lighter and much more sensitive through the use of graphite. Rods that are too stiff can actually pull the bait away from the bass and not allow the natural "flow" to occur, resulting in short strikes, poor hook-ups and missed fish. Another nice advantage is that the softer action is very forgiving when the fish runs or jumps so you are less apt to lose them. Now it's time to get excited because crankbait anglers have never had it so good!