NEW Berkley® Gulp!® Alive™ is the next generation in Gulp!™ technology. These Leeches come floating in "Magic Gravy", enabling you to recharge your baits by putting them back in the bucket. The new Gulp!® Alive™ baits absorb 20% more Gulp!™ scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!™. WOW! More attractant, better action, BETTER RESULTS than ever before!