Ardent is a top manufacturer of bass fishing casting and spinning reels, tools, reel cleaner, and more!


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  1. Ardent Apex Grand Baitcasting Reel

    Ardent Apex Grand Baitcasting Reel

    Starting at: $199.99

    The Ardent Apex Grand Baitcasting Reel gives you superior on the water performance. Ardent’s extremely light weight high strength aluminum frame, provides you comfort and strength need for Elite level fishing. 12+1 ball bearing produces top-level smoothness and casting distance. Featuring a deep V6061 T6 machined aluminum spool, an extra long carbon fiber swept back handle with EVA grip knobs. Internally adjustable centrifugal brakes along with externally adjustable 270 degree Mag brake system give you the performance you need in though conditions. Available in 7.3:1 gear ratio in both right and left hand retrieve.

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  2. Ardent Apex Tournament Baitcasting Reels

    Ardent Apex Tournament Baitcasting Reels

    Starting at: $99.99

    Ardent Apex Tournament Baitcasting Reels are lightweight but deliver tournament quality performance at an affordable price, and are backed with Ardent's 3 year warranty. Features include 9 ball bearings (8 + 1), Deep V 6061 T6 machined aluminum spool for increased line capacity at a lower weight, and an externally adjustable 270-degree magnetic braking system.

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  3. Ardent Apex Pro Baitcasting Reel

    Ardent Apex Pro Baitcasting Reel

    Starting at: $129.99

    The Ardent Apex Pro baitcasting reel gives you superior on the water performance. Ardent’s extremely light weight high strength aluminum frame provides you the comfort and strength needed for Elite level fishing. 10+1 ball bearings produce top-level smoothness and casting distance. Featuring a deep V6061 T6 machined aluminum spool, high performance aluminum swept back handle with EVA grip knobs. Externally adjustable 270 degree Mag brake system gives you the performance you need in though conditions. Available in 7.3:1 gear ratio.

    • High Strength Aluminum frame
    • Deep V 6061 T6 machined aluminum spool
    • Aluminum swept back handle
    • EVA grip knobs on handle
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  4. Ardent Gliss Fishing Line

    Ardent Gliss Fishing Line

    Starting at: $14.99

    Gliss is a new 4th form of fishing line that is produced by a breakthrough extrusion process of high modulus polyethylene fibers. Gliss has qualities of both monofilament and braid. Gliss has zero stretch and the lowest diameter to breaking strength of any line. .010 diameter Gliss equals 4kg/8lb strength.

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  5. Ardent Finesse Spinning Reels

    Ardent Finesse Spinning Reels

    Starting at: $49.99

    The Ardent Finesse is an excellent choice for the angler looking for a reliable and smooth spinning reel. The Finesse is light but tough, constructed from the finest materials. The 6.0:1 HIGH SPEED retrieve will increase your productivity on the water helping you catch more fish. The 6061-T6 double anodized spool is equipped with a BRAID BAND to allow you to tie braid to the spool without line slippage. This reel can become your "Work Horse" and your go to reel for all types of fishing. At MSRP of $49.99, this reel is a steal and a must have for any spinning angler.

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  6. Ardent C-Force Spinning Reel

    Ardent C-Force Spinning Reel

    Starting at: $99.99

    The Ardent C-Force is next generation in spinning reels. The C-Force is light but tough, the frame and rotor is constructed from high tech carbon fiber to give you the strongest and lightest reel possible. The 6.0:1 HIGH SPEED retrieve will increase your productivity on the water helping you catch more fish. The 6061-T6 double anodized spool is equipped with a BRAID BAND to allow you to tie braid to the spool without line slippage. The sleek black and carbon fiber look will impress all your fishing partners and compliment your fishing arsional. This reel is a must have for all serious spinning reel anglers.

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  7. Ardent Bolt Spinning Reel

    Ardent Bolt Spinning Reel

    Starting at: $79.99

    The Ardent Bolt is an excellent spinning reel for all spinning applications. The Bolt is light but tough, constructed from the finest materials. The 6.0:1 HIGH SPEED retrieve will increase your productivity on the water helping you catch more fish. The 6061-T6 double anodized spool is equipped with a BRAID BAND to allow you to tie braid to the spool without line slippage. The blue and black cosmetics will be sure to impress your fishing partners and complement your fishing equipment. At MSRP of $79.99, this reel is a steal and a must have for any serious spinning angler.

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  8. Ardent Reel Kleen Reel Cleaning Kit

    Ardent Reel Kleen Reel Cleaning Kit

    $25.99

    The Ardent Reel Kleen® Reel Cleaning Kit contains everything required for easy, regular cleaning of any make or model fishing reel. All contained in a convenient, easy-to-store, durable plastic case. Learn More
  9. Ardent Tournament Weigh In Bag

    Ardent Tournament Weigh In Bag

    $29.99

    The Ardent tournament weigh in bag is tough and durable and designed to hold your largest catch. Constructed from 600 Denier Nylon with PVC coating, this bag will hold up in the harshest conditions. The large 24” x 24” size insures that you can add enough water to your catch to keep them healthy throughout the weigh in process.

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  10. Ardent Digital Scale

    Ardent Digital Scale

    $19.99

    The Ardent Digital Scale is a must have item for all tournament fishermen. This highly accurate scale will measure up to 55 pounds. The mode button will change the scale from pounds, to KG, to ounces. This button also controls the temperature modes that can be set to Fahrenheit or Celsius. The unit has an automatic shutoff to help save the battery. This scale is compact so it does not take up a lot of space in your tackle box.

    • Measurers up to 55 pounds
    • Weighs in KG or LBS or OZ
    • Auto Off to Save Energy
    • Includes one CR2032 Lithium Battery
    • Measures temperature in F and C
    • Back Light for Easy Reading
    • Tare Button for Net Weight Measurement
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